Kesadaran akan pentingnya keselamatan berkendara saat ini menjadi perhatian utama banyak pihak. Mengingat tingkat kecelakaan di jalan raya yang terus meningkat setiap tahunnya. Bahkan organisasi kesehatan dunia WHO mengatakan, korban meninggal karena kecelakaan lebih tinggi dari pada korban meninggal akibat perang.
Sebuah organisasi non komersial yang didirikan sejak 16 tahun silam pun merasa perlu untuk kembali memberikan materi kampanye keselamatan berkendara secara gratis.
Adalah TyreSafe, hadir untuk berdedikasi meningkatkan kesadaran akan bahaya pada penggunaan ban yang usang dan tak layak pakai. Menjelang musim penggunaan sepeda motor pada April mendatang, TyreSafe kembali mengingatkan pentingnya perawatan ban yang tepat dan pemeliharaan ban secara berkala.
“Selama bulan April banyak masyarakat akan menggunakan motor mereka untuk perjalan pertama mereka ditahun ini dengan motor,†jelas Stuart Jackson, selaku Chairman TyreSafe. “Setelah beberapa bulan motor mereka beristirahat dalam garasi dan itu sangat penting untuk kembali memberi perhatian pada ban motor mereka. Terutama pada kondisi tekanan angin ban dan dalam tapakan ban mereka untuk memastikan keselamatan dan keamanan perjalanan mereka. Kami berharap akan banyak dealer di Inggris untuk sekali lagi mendukung kampanye ini dengan memberikan materi promosi dan menawarkan pemeriksaan ban secara gratis, serta memberikan saran keselamatan pada pengendara,†tambah nya.
Kadang motor yang lama teronggok mebuat ban lebih mudah rusak dan getas karena pengaruh udara. Saat itulah tanpa disadari bahwa karet ban yang menempel pada  lingkar velg sesungguhnya telah hilang kekuatannya. Dan inilah yang menjadi potensi penyebab kecelakaan karena ban sudah kehilangan daya cengkramnya atau pecah.
Dealer-dealer diharapkan berpartisipasi dalam kampanye ini dengan mendownload material kampanye keselamatan secara geratis di http://www.tyresafe.org/bikesafety-intro.php download free campaign materials.
Ada lima poin materi kampanye yang diberikan secara geratis untuk di download, Free 4 Point Tyre Safety Check, Free Tyre Safety Check, Free Tyre Tread Check, Free Tyre Pressure and Tread Check dan Free Tyre Pressure Check.
Pada tahun 2009, TyreSafe dianugrahi Prince Michael International Road Safety Award sebagai pengakuan atas prestasi dalam meningkatkan kesadaran tentang bahaya berkendara dengan kondisi ban rusak dan usang. Selain itu, TyreSafe juga telah menandatangani Piagam Road Safety yang diluncurkan pada tahun 2004 silam dengan tujuan untuk mengurangi jumlah kematian akibat kecelakaan di jalan-jalan Eropa pada tahun 2010.
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