Mudik Bareng Honda Tanpa Konvoi
GilaMotor, JAKARTA.- Menyambut musim mudik lebaran 2010, PT. Astra Honda Motor (AHM) menggelar Mudik Bareng Honda (MBH) dengan menyiapkan 21 truk dan 65 bus, untuk mengantarkan pemilik sepeda motor Honda ke kampung halaman demi keselamatan konsumen.
AHM akan melakukan dua kali pemberangkatan MBH 2010 dari Jakarta. Pada tanggal 5 September, AHM akan memberangkatkan 20 truk pengangkut sepeda motor pemudik yang telah mendaftar.
Dan pada tanggal 7 September, AHM akan memberangkatkan para pemilik sepeda motornya dengan 63 bus.
Selain itu, AHM juga akan mengadakan Balik Bareng Honda untuk arus balik dengan rute Semarang-Jakarta pada tanggal 18 September. Untuk kegiatan ini, AHM menyiapkan 1 truk dan 2 bus untuk mengangkut pemudik dan sepeda motornya kembali ke ibu kota.
Dengan konsep baru ini, diperkirakan MBH tahun ini akan diikuti oleh 2.000 pemudik dan 1.000 sepeda motor.
AHM menetapkan 4 rute mudik yaitu Jakarta-Semarang, Jakarta-Yogyakarta, Surabaya-Yogyakarta, dan Semarang-Jakarta.
Direktur Pemasaran AHM Julius Aslan mengatakan penyelenggaraan kegiatan mudik bareng ini merupakan salah satu bentuk tanggung jawab sosial Honda. Perubahan konsep MBH ini ditujukan untuk meningkatkan kenyamanan dan memastikan keselamatan pemudik.
“Kami mempelopori konsep mudik bareng baru ini dengan membawa semua motor dengan truk dan pemudiknya dengan bus. Tidak ada konvoi motor lagi. Konsep ini sejalan dengan himbauan Kapolri, Dirjen Perhubungan Darat, dan Gubernur DKI Jakarta,â€
Kepala Divisi Honda Customer Care Center (HC3) AHM Istiyani Susriyati menambahkan, dengan konsep baru, peserta MBH 2010 akan mendapatkan kenyamanan yang lebih baik, kelelahan akibat perjalanan juga dapat dihindari oleh para pemudik.
“Kondisi motornya pun tetap prima sehingga akan lebih enak untuk dipakai silaturrahmi dengan keluarga di kampung halaman.â€
Untuk dapat mengikuti MBH ini, setiap pemudik cukup mendaftarkan diri dan membayar biaya Rp 50.000. Dengan ini, pemudik akan memperolah jaket, peta mudik, bensin, serta asuransi kecelakaan. Pemudik juga berkesempatan memenangkan doorprize berupa 4 motor Honda dan hadiah hiburan lainnya dengan total nilai sekitar Rp 100 juta.
GilaMotor, JAKARTA.- Menyambut musim mudik lebaran 2010, PT. Astra Honda Motor (AHM) menggelar Mudik Bareng Honda (MBH) dengan menyiapkan 21 truk dan 65 bus, untuk mengantarkan pemilik sepeda motor Honda ke kampung halaman demi keselamatan konsumen.
AHM akan melakukan dua kali pemberangkatan MBH 2010 dari Jakarta. Pada tanggal 5 September, AHM akan memberangkatkan 20 truk pengangkut sepeda motor pemudik yang telah mendaftar.
Dan pada tanggal 7 September, AHM akan memberangkatkan para pemilik sepeda motornya dengan 63 bus.
Selain itu, AHM juga akan mengadakan Balik Bareng Honda untuk arus balik dengan rute Semarang-Jakarta pada tanggal 18 September. Untuk kegiatan ini, AHM menyiapkan 1 truk dan 2 bus untuk mengangkut pemudik dan sepeda motornya kembali ke ibu kota.
Dengan konsep baru ini, diperkirakan MBH tahun ini akan diikuti oleh 2.000 pemudik dan 1.000 sepeda motor.
AHM menetapkan 4 rute mudik yaitu Jakarta-Semarang, Jakarta-Yogyakarta, Surabaya-Yogyakarta, dan Semarang-Jakarta.
Direktur Pemasaran AHM Julius Aslan mengatakan penyelenggaraan kegiatan mudik bareng ini merupakan salah satu bentuk tanggung jawab sosial Honda. Perubahan konsep MBH ini ditujukan untuk meningkatkan kenyamanan dan memastikan keselamatan pemudik.
“Kami mempelopori konsep mudik bareng baru ini dengan membawa semua motor dengan truk dan pemudiknya dengan bus. Tidak ada konvoi motor lagi. Konsep ini sejalan dengan himbauan Kapolri, Dirjen Perhubungan Darat, dan Gubernur DKI Jakarta,â€
Kepala Divisi Honda Customer Care Center (HC3) AHM Istiyani Susriyati menambahkan, dengan konsep baru, peserta MBH 2010 akan mendapatkan kenyamanan yang lebih baik, kelelahan akibat perjalanan juga dapat dihindari oleh para pemudik.
“Kondisi motornya pun tetap prima sehingga akan lebih enak untuk dipakai silaturrahmi dengan keluarga di kampung halaman.â€
Untuk dapat mengikuti MBH ini, setiap pemudik cukup mendaftarkan diri dan membayar biaya Rp 50.000. Dengan ini, pemudik akan memperolah jaket, peta mudik, bensin, serta asuransi kecelakaan. Pemudik juga berkesempatan memenangkan doorprize berupa 4 motor Honda dan hadiah hiburan lainnya dengan total nilai sekitar Rp 100 juta.
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