GILAMOTOR.com,Jakarta – Tipe motor skutik merupakan salah satu penyumbang terbesar terhadap lonjakan pertumbuhan penjualan Honda pada tujuh bulan pertama tahun ini. Untuk terus mempertahankan dan meningkatkan angka penjualan dan pemenuhan permintaan konsumen, PT Astra Honda Motor (AHM) menghadirkan New Honda Vario Series dengan tampilan baru dengan tampilan lebih elegan, sporty dan futuristik.
Sepanjang Januari-Juli 2011, penjualan motor skutik Honda tercatat sebanyak 1.265.366 unit atau melonjak sekitar 55,1% dibandingkan periode yang sama tahun lalu yang hanya 815.829 unit. Dengan angka tersebut, kontribusi tipe skutik terhadap penjualan motor Honda juga meningkat dari 40,8% pada Januari-Juli 2010 menjadi 51,4% tahun ini.
Selama Januari-Juli 2011, penjualan Honda Vario Series sendiri mencapai angka 493.006 unit, atau naik sekitar 23,5% dibandingkan periode yang sama tahun lalu yang hanya 399.233 unit.
AHM mengatakan, untuk mempertahankan keberadaannya sebagai pioneer skutik advance dengan fitur hi-tech, AHM membekali Vario Series dengan warna dan tampilan striping baru sehingga terlihat lebih elegan, sporty dan futuristik.
Vario CW tampil dengan warna baru dengan striping bertema young dan elegant. Vario Techno dan Vario CBS juga mengalami penyegaran pada bagian warna dan striping dengan tema striping yang lebih advanced dan futuristik. Khusus Vario Techno, AHM menambah satu pilihan warna yaitu warna hijau sebagai pengganti warna biru.
“Kami yakin refreshment pada Honda Vario series ini semakin dapat memenuhi keinginan konsumen terhadap skutik yang elegan, sporty dan futuristik dan akan memperkuat penetrasi Honda di segmen AT,†ujar Direktur Pemasaran AHM Auddie Alexander Wiranata.
Honda Vario Series dengan warna dan striping baru akan dipasarkan mulai pertengahan September 2011.
Honda Vario CW dipasarkan dengan harga Rp 14.400.000 on the road Jakarta dengan 4 pilihan warna, Velvet Black, Glam Red, Posh White dan Emerald Green.
Sementara Honda Vario Techno hadir dengan 4 pilihan warna yaitu Orion Black, Mars Red, Android Green dan Cosmic White dipasarkan dengan harga Rp 14.900.000 on the road Jakarta.  Adapun Honda Vario CBS akan dipasarkan dengan 3 pilihan warna yaitu Comet Black, Aurora Violet dan Andromeda White dengan harga Rp 15.900.000 on the road Jakarta.
Penulis/Foto : @jayadi72/AHM
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