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Dongkrak Penjualan Lewat Sensasi Matik Yamaha

GILAMOTOR.com, Jakarta. – Yamaha mengabarkan bahwa selama Januari-Mei 2012, penjualannya bisa mencapai angka tertinggi di Sulawesi. Pencapaian itu dikatakan Yamaha berkat Sensasi Matik Yamaha (SMY).

Yamaha juga mengatakan bahwa Event yang baru dilaksanakan tahun ini tersebut berperan penting dalam mendongkrak penjualan Yamaha.

Penjualan tertinggi pada bulan Mei di teritorry VII (Sulawesi Selatan, Sulawesi Tengah, Sulawesi Utara, Maluku dan Irian Jaya) dengan 24.084 unit (market share 57,8 persen). Mio J CW FI Teen (5.820 unit) dan Soul GT (4.164 unit) berkontribusi tertinggi untuk itu.

Di SMY Makassar pekan lalu tercatat penjualan tertinggi di wilayah Sulawesi dengan 102 unit. Pencapaian itu diharapkan mengatrol penjualan bulan Juni.

”Tingkat kepercayaan masyarakat Sulawesi terhadap Yamaha sangat tinggi, apalagi ditambah Sensasi Matik membuat mereka semakin mencintai produk Yamaha,” papar Delma dari bagian promosi Yamaha teritorry VII (Sulawesi Selatan, Sulawesi Tengah, Sulawesi Utara, Maluku dan Irian Jaya).

Sementara di wilayah Sumatera, SMY juga memberikan dampak positif terhadap penjualan. main dealer PT Alfa Scorpii yang mencakup wilayah Sumatera Utara, Aceh dan Riau mencatat kenaikan penjualan setelah digelarnya SMY di bulan Mei. Di April penjualannya 18 ribu unit lalu meningkat bahkan melampaui target menjadi 23 ribu unit di bulan Mei.

”Konsep Sensasi Matik Yamaha bagus, selalu ramai dan masyarkat jadi semakin kenal motor Yamaha jadi mau beli,” sebut Taufik Hidayat dari promosi PT Alfa Scorpii.

Sensasi Matik Yamaha adalah pesta rakyat Yamaha yang digelar untuk mendekatkan diri dengan konsumen, semakin memperkenalkan matik Yamaha dan memberikan pengalaman cepat dan irit, serta sensasi berkendara matik baru Yamaha yang lebih responsif dengan system injeksi.

Yamaha menegaskan, konsumen dijamin merasakan sensasi lebih bersama matik Yamaha dengan segudang aktivitas yang dapat dinikmati. Peserta test ride mendapatkan pin “1 Juta Test Ride Mio J” dan kupon undian yang diundi saat Sensasi Matik Yamaha berlangsung. Total hadiah lewat test ride di ribuan titik ini senilai 1 miliar rupiah.

Penulis: @Jayadi72 | Teks Editor: @Jayadi72 | Foto: @Jayadi72

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