GILAMOTOR.com, Jakarta. – Yamaha Motor Indonesia boleh jadi satu-satunya brand motor yang pernah berada di peringkat 10 besar eksistensi di dunia digtal di antara brand-brand mobil dari negara-negara Eropa, Amerika dan Jepang.
Di jejaring sosial seperti facebook dan twitter, Yamaha Indonesia memiliki fans dan follower terbanyak untuk brand otomotif roda dua. Akun facebook Yamaha sudah memiliki sekitar 1.870.327 fans dan menjadikan akun facebook Yamaha brand otomotif di Tanah Air dengan jumlah fans terbanyak.
Sedangkan Twitter (@YamahaIndonesia) tumbuh pesat dengan 45.900 followers dan kerap menciptakan Trending Topic dunia. Sementara kanal Youtube resmi Yamaha Motor Indonesia (www.youtube.com/yamahamotorindonesia) sudah menghasilkan 422.507 views di mana di kanal tersebut Yamaha tidak hanya mengupload iklan TV tapi juga real-time experience dari event event Yamaha yang diupload secara real-time.
“Yamaha Motor Indonesia juga sempat berada di Top 10 Social Networking di dunia untuk brand otomotif (berdasarkan famecount.com), dan satu-satunya brand otomotif dari Indonesia di daftar tersebut,†terang Yamaha dalam siaran persnya (4/5).
Yamaha Motor Indonesia memulai langkahnya di dunia digital pada tahun 2004, saat itu dimulai dengan www.yamaha-motor.co.id dan pada tahun 2009 Yamaha merambah dunia jejaring sosial.
Yamaha mengatakan, mereka melihat bahwa social media adalah new tools for communication and community building. Yamaha Motor Indonesia mencoba menjaga hubungan dengan audience di dunia maya dengan menjadi sharing partner bagi para bikers. Sharing partner di sini dengan memposisikan merek Yamaha sebagai go-to friend bagi mereka di social media dan juga memberikan konten yang attractive, active, enjoyable, engaging, dan useful.
Yamaha juga kerap memanfaatkan aplikasi Instagram (@YamahaIndonesia) untuk meningkatkan brand awareness, contohnya dengan bekerja sama dengan iPhonesia dalam mengadakan kompetisi foto Mio Fino. Untuk instant messaging Yamaha juga memanfaatkan Blackberry Messenger (PIN: 2376CB2A) dengan jumlah 2000 contacts sebagai pusat informasi bagi mereka yang ingin selalu up-to-date dengan informasi Yamaha.
Selain itu, Yamaha Indonesia memiliki website khusus sebagai wadah komunikasi para bikers, yaitu www.yamaholigan.com. Dan untuk pecinta balap motor, difasilitasi berita-berita teruptodate tentang dunia balap motor Indonesia di www.yamaharacingindonesia.com yang juga sebagai online registration portal untuk para pembalap yang ingin mengikuti Yamaha Cup Race.
Penulis: @Jayadi72 | Teks Editor: @Jayadi72 | Foto: @Jayadi72
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