GILAMOTOR.com – Perlahan namun pasti, penjualan motor sport Honda terus naik. Bahkan, penjualan motor sport Honda capai rekor tertinggi sepanjang awal tahun 2013 ini. Pada bulan April, penjualan motor sport Honda tercatat 31.209 unit atau melambung 172% dibandingkan dengan bulan yang sama tahun lalu yang hanya 11.476 unit.
Dari data Asosiasi Industri Sepedamotor Indonesia (AISI), pertumbuhan penjualan motor sport Honda ini jauh melampaui pertumbuhan penjualan di segmen motor sport nasional yang pada bulan lalu hanya tumbuh 51,3% dibandingkan dengan April 2012. AHM sendiri menguasai 35% dari total penjualan motor tipe sport nasional yang bulan lalu tercatat 90.407 unit.
Deputy General Manager PT Astra Honda Motor (AHM) Thomas Wijaya mengungkapkan pertumbuhan penjualan motor sport Honda ditopang oleh penjualan model sport terbaru yaitu Honda CB150R StreetFire dan Honda Verza 150. Pada bulan lalu, Honda CB150R StreetFire terjual sebanyak 12.866 unit sedangkan penjualan Honda Verza 150 tercatat 10.295 unit. Sisa penjualan motor sport Honda disumbangkan oleh model Honda MegaPro sebesar 5.760 unit, Honda Tiger sebesar 1.147 unit, dan Honda CBR series sebesar 1.200 unit.
“Respon positif dari masyarakat terhadap model sport Honda membawa kami mencapai target pangsa pasar motor sport yang sebelumnya kami targetkan sebesar 30%-40%. Kami akan terus lanjutkan inovasi untuk memberikan sepeda motor terbaik bagi konsumen Indonesia dengan layanan purnajual terbaik.â€
Sementara itu, secara nasional penjualan sepeda motor pada bulan lalu tercatat tumbuh tipis 6% dari hanya 622.929 unit pada bulan April 2012 menjadi 660.509 unit pada bulan lalu.Penjualan seluruh model Honda sendiri pada bulan lalu tercatat 391.991 unit. Dengan angka ini, AHM membukukan pertumbuhan penjualan 13,8% dibandingkan penjualan pada bulan yang sama tahun lalu sebesar 344.349 unit atau jauh lebih tinggi dari pertumbuhan pasar motor nasional. AHM pun semakin mengukuhkan posisinya sebagai pemimpin pasar dengan pangsa pasar 59,3%.
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Perhatikan juga boss selera pasar di indonesia, terutama di kelas sport krn slama ini berhasil diakomodir oleh kompetitor, stylis, modern, aplikasi teknologi yg dinamis.. & jgn lupa harga disesuaikan dgn mayoritas daya beli segmen motor sport.. masyarakat motor indonesia, jika itu smua telah dikoreksi.. perlu kesungguhan & konsisten dl upaya itu, maka niscaya gk mustahil HONDA bs raih LEADER di semua penjualan semua kelas speda motor di Indonesia..
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