GILAMOTOR.com – Ini baru masuk paruh kedua tahun 2013, tapi PT Astra Honda Motor (AHM) sudah menguasai lebih dari separuh dari total pasar sepeda motor di Indonesia. Luarrr biasaa.
Bayangkan, sepanjang Januari – Juni 2013, AHM telah melego lebih dari 2 juta unit. Tepatnya 2.336.417 unit, gabungan dari penjualan semua segmen motor. Artinya, Honda telah menguasai 60.1 persen pangsa pasar sepeda motor domestik.
Dari total penjualan sepanjang semester pertama 2013, motor matik mendominasi dengan angka yang fantastis. Honda menguasai 68.7 persen pangsa pasar motor matik dengan total penjualan 1.718.116 unit.
Disusul segmen bebek dengan penguasaan pangsa pasar 50.7 persen dengan total 468.008 unit. Sementara segmen sport belum berhasil dikuasai Honda. Di segmen ini Honda masih berjuang untuk menguasainya. Tapi perlahan namun pasti, jumlahnya terus naik. Selama smester pertama, Honda telah menjual sebanyak 180.293 unit atau 35 persen pangsa pasar.
Melihat hasil penjualan smester pertama, rasanya tak mustahil bagi Honda untuk menjual lebih dari 4.5 juta unit pada tahun ini.
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