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Yamaha Force Diluncurkan Di Tiga Kota

GILAMOTOR.com – Motor bebek mulai terlupakan, dominasi matik makin tak tertahan. Tapi Yamaha tak mau angkat tangan untuk kembali meningkatkan pertumbuhan bebek entry levelnya dengan meluncurkan Force.

Terbukti, setelah diluncurkan di Jakarta dan Jawa Tengah, penjualan motor bebek entry level Yamaha terdongkrak oleh Force. Bebek 115cc dengan sistem pengkabutan bahan bakar injeksi.

Akhir pekan kemarin Yamaha kembali memperkenalkan Force di tiga kota sekaligus yakini di Surabaya, Jambi dan Pekanbaru. Force diperkenalkan di Royal Plaza Surabaya, Jambi di Mall WTC Batanghari dan Sentral Yamaha Pekanbaru. Force dapat perhatian lebih sebagai bebek baru berteknologi Fuel Injection, forged piston dan low friction (teknologi minim gesekan) hal itu menjadikan Force lebih bertenaga, meningkat 12 persen dan lebih irit 21 persen.

”Warga Jambi paling suka dengan Force Sporty putih kombinasi biru yang lebih anak muda sedangkan di Surabaya dan Pekanbaru memilih Force Elegant. Force harganya lebih murah tapi punya teknologi tinggi sama dengan motor-motor bebek Yamaha lainnya yang harganya di atasnya jadi konsumen suka,” jelas Eko Prabowo, General Manager Marketing Communication & Community Development Yamaha Indonesia.

Lebih lanjut Eko menjelaskan, di Surabaya Force Elegant disukai karena cocok dengan karakter masyarakat setempat yang menyukai motor injeksi yang irit, bandel dan kuat. Bentuk bodi Force Elegant dan modelnya yang tidak membosankan juga kena di hati konsumen Surabaya.

Kalau di Jambi, pembeli Force mayoritas berasal dari konsumen pecinta Vega. Dianggap sebagai adik kandung Vega, langsung akrab dengan yang suka Vega. ”Pengguna Vega di Jambi sudah punya massa sendiri. Dengan hadirnya Force, tidak akan menghilangkan konsumennya tapi mereka akan menambah koleksi motor di keluarga masing-masing,” tambah Frengky Rusli, chief Yamaha DDS Jambi.

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