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Motor Honda Banyak Dibicarakan dan Direkomendasikan

GILAMOTOR.com – Honda kembali meraih penghargaan Word of Mouth Marketing (WOMM) 2013 dari Lembaga Riset Onbee Marketing Research dan Majalah SWA. Itu artinya, Honda jadi motor yang paling banyak dibicarakan dan direkomendasikan. Bisa dibilang, performa dan kualitas Honda terdengar sampai ke pelosok dari pembicaraan sampean ke teman sampean dan teman sampean ngomongin lagi ke temennya dan begitu seterusnya.

Ini penghargaan ketiga yang diterima PT Astra Honda Motor (AHM) sejak 2011. Tiga segmen motor Honda menerima penghargaan ini. Segmen bebek kepada Honda Supara, segmen matik kepada Honda Vario dan sport kepada Honda Tiger. Perhargaan itu diterma AHM di Hotel Grand Melia, Jakarta, (29/8) kemarin.

Head of Corporate Communication AHM Kristanto mengatakan perusahaan menyadari konsumen semakin kritis dan mudah bicara tentang suatu produk. Pengalaman dan rekomendasi orang lain dapat menjadi salah satu pertimbangan dalam membeli produk. “Pada era keterbukaan informasi yang luas seperti saat ini, kekuatan opini masyarakat dapat mempengaruhi sikap konsumen kami. Penghargaan yang kami terima ini menjadi bukti tingginya kepercayaan masyarakat terhadap produk-produk kami. Terima kasih atas kepercayaannya. Kami akan terus berikan produk dan layanan terbaik untuk Indonesia,” ujarnya.

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