GILAMOTOR.com – Yamaha kembali meraih Social Media Award – Great Performing Brand in Social Media untuk Mio dan Jupiter. Social Media Award ini digelar majalah Marketing dan Frontier Consulting Group serta didukung oleh MediaWave / PoliticWafe yang merupakan social media monitoring platform. Penghargaan diberikan di Ballroom Hotel Mulia, Selasa (22/10).
â€Kualitas Mio di kategori motor matik dan Jupiter di kategori motor bebek, mendapatkan apresiasi lebih dan jadi bukti motor ini paling disukai konsumen termasuk di social media. Kedua motor terbaik Yamaha itu rajin mendapatkan penghargaan,†ujar Eko Prabowo, General Manager Promosi & Community Development Yamaha Indonesia.
Setelah satu dekade lahirnya Mio di Indonesia, sejak 2003 hingga tahun ini Mio sudah terjual lebih dari 7 juta unit.
Sementara, Jupiter adalah motor Yamaha yang tahun ini muncul dengan sentuhan striping dan warna baru, Jupiter Z1 “Street†dan Jupiter Z1 “Sportyâ€. Di motorsport pun berprestasi, double winner ajang road race Indoprix 2013.
Social media Yamaha Indonesia sendiri sudah mencapai lebih dari 4 juta fans di Facebook (Yamaha Motor Indonesia) dan lebih dari 138 ribu followers di Twitter.
Hai Award untuk Jupiter
Yamaha yang dekat dengan anak muda juga menunjukkan eksistensinya lewat penghargaan Hai Award dari majalah Hai untuk Jupiter sebagai motor pilihan anak muda.
Yamaha memaparkan, predikat tersebut diberikan berdasarkan survey anak muda pria usia 15-19 tahun di 7 kota besar di Indonesia. Mereka paling suka dengan Jupiter yang memang dikenal motor anak muda banget.
Penghargaan itu diberikan di Parkir Timur Senaya pekan lalu.
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