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Yamaha Melejit di September

GILAMOTOR.com – Pasca Lebaran, penjualan motor kembali naik di bulan September. Yamaha pun mencatat kenaikan 41 persen untuk total penjualan di September dibandingkan Agustus 2013.

Sebanyak 216.919 unit motor Yamaha berhasil terjual di September, naik dibandingkan Agustus 153.440 unit. Tiga segmen pun terdongkrak naik, sport 62 % (terjual 52.471 unit), matik 33 % (113.970 unit), bebek 43 % (50.478 unit). ”Kenaikan penjualan setelah Lebaran merupakan hal lumrah terjadi di pasar Indonesia. Buat Yamaha, matik masih menjadi penyumbang terbanyak dan sport masih memimpin. Tidak hanya V-Ixion yang tetap terdepan, tapi Byson dengan grafis baru disukai konsumen,” papar Eko Prabowo, General Manager Promotion & Community Development Yamaha Indonesia.

Mio GT paling banyak terjual di segmen matik naik 59 % atau 38.894 unit, lalu Xeon RC 56 % atau 6.762 unit, Soul GT 32 %  atau 27.868 unit. Sementara Yamaha masih memimpin segmen sport di pasar Tanah Air. Dengan total penjualan 52.471 unit atau naik 62 % dibandingkan Agustus, Yamaha unggul dari pabrikan lain.

Keunggulan Yamaha di sport didukung meningkat drastisnya penjualan Byson 97 %. Ini karena adanya penyegaran Byson dengan penampilan baru emblem spesial slogan “Real Fighter” tengkorak kepala banteng di atas tangkinya. Byson teranyar dengan konsep striping “Secret of The Darkness” itu juga memiliki empat warna baru – hitam biru, hitam merah, hitam silver, putih.

V-Ixion sendiri masih menjadi raja motor sport Tanah Air. Dengan penjualan 45.351 unit atau meningkat 59 %, V-Ixion masih menjadi yang terdepan untuk pilihan motor sport konsumen.

Lalu di segmen bebek pun terjadi kenaikan pada motor-motor Yamaha. Jupiter MX paling menonjol terdongkrak 95 % atau terjual 26.876 unit. Jupiter Z1 48% (10.820 unit) dan Vega 33% (9.126 unit).

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