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BeAT, Kokohkan Honda Sebagai Raja Skutik

GILAMOTOR.com – Selain mengalami pertumbuhan penjualan di segmen sport, PT. Astra Honda Motor [AHM] juga kokoh di pasar motor bebek dan skutik.

Melalui keterangan resmi yang dikeluarkan AHM hari ini, Kamis (12/6), Honda semakin mengukuhkan predikatnya sebagai raja motor skutik Indonesia melalui pencapaian penjualannya di segmen skutik. Model skutik Honda mampu memikat pecinta skutik sebesar 1.538.968 konsumen sepanjang lima bulan pertama tahun ini. Pencapaian ini membawa AHM memimpin 69% di pasar motor skutik nasional.

Penjualan motor skutik Honda ditopang oleh penjualan Honda BeAT series sebesar 834.218 unit, disusul Honda Vario series sebesar 576.877 unit, Honda Scoopy sebesar 115.892 unit, Honda Spacy sebesar 11.081 unit, serta skutik premium Honda PCX sebesar 900 unit.

Sementara di segmen motor bebek, AHM memimpin 55,7% pangsa pasar motor bebek nasional melalui total penjualan motor bebek Honda sebesar 417.032 unit. Pencapaian ini mendapat kontribusi dari penjualan Honda Supra series sebesar 199.287 unit, Honda Revo series sebesar 159.838 unit, serta Honda Blade sebesar 57.907 unit.

Secara total, AHM telah menjual 2.153.101 unit sepanjang Januari-Mei 2014 dengan pangsa pasar 62,2% terhadap total penjualan sepeda motor nasional yang mencapai 3.462.684 unit.

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