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Gara-gara R15 dan R25, Yamaha Diganjar IMAC 2014

GILAMOTOR.com – Tempo Media Group dan Frontier Consulting Group mengganjar PT Yamaha Indonesia Motor Manufacturing [YIMM] dengan penghargaan Corporate Imange Award [IMAC] untuk kategori Automotive 2 Wheel.

Perhargaan itu diterima langsung oleh Presiden Direktur PT YIMM, Yoichiro Kojima di Hotel Mulia, Senayan, Jakarta (3/6).

Dikatakan Yamaha, penghargaan itu merupakan hasil kerja keras selama setahun terakhir. Termasuk seiring booming hadirnya duo YZF-R15 dan YZF-R25 dan terjualnya ribuan unit dalam sehari melalui pembelian inden online, penghargaan Corporate Image Award ini kian menegaskan imej Yamaha sebagai korporat otomotif roda dua terbaik di Tanah Air.

”Tahun 2014 ini kami masuk dalam Corporate Image Award. Yamaha terpilih sebagai pemenang kompetitif dalam penjualan sepeda motor. Ternyata kerja keras kami selama setahun terakhir ini dinilai sebagai pemenang Corporate Image 2014. Penghargaan ini  yang dinilai oleh CEO perusahaan dan wartawan yang masuk dalam analisa mereka sebagai perusahaan yang kompetitif,” ucap Executive Vice President Director YIMM, Dyonosius Beti.

“Di sini kami terus membangun brand image produk kita. Program ke depannya kami terus-menerus melakukan pendekatan kepada masyarakat supaya produk kita bisa diterima di konsumen. Harapannya dengan diluncurkan Yamaha R15 dan R25 bisa terjual dalam waktu hitungan cepat. Jadi  konsumen selalu kita puaskan, agar mereka puas dengan produk Yamaha,” tambah Dyon.

IMAC Award sendiri merupakan hasil survey terhadap empat kelompok responden, yaitu manajemen/pelaku bisnis, investor, jurnalis dan masyarakat yang mencakup 86 kategori industri. Pengukuran tersebut menggunakan empat dimensi yaitu Quality, Performance, Responsibility dan Attractiveness.

Dimensi Quality terdiri dari 4 atribut, yaitu “perhatian terhadap konsumen tinggi”, “produk / jasa berkualitas tinggi”, “perusahaan yang dapat dipercaya”, dan “perusahaan yang inovatif”. Untuk dimensi Performance terdiri dari dua atribut yaitu, ”perusahaan yang memiliki peluang untuk tumbuh dan berkembang” dan “perusahaan yang dikelola dengan baik”. Sedangkan untuk dimensi Responsibility juga terdiri dari dua atribut yaitu, “perusahaan yang peduli dengan lingkungan” dan “perusahaan yang memiliki tanggung jawab sosial”. Dimensi Attractiveness terdiri dari dua atribut yaitu, “perusahaan merupakan tempat kerja idaman” dan “perusahaan memiliki karyawan yang berkualitas”.

38 COMMENTS

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