GILAMOTOR.com – Seperti tahun-tahun sebelumnya, di bulan Ramadhan dan Lebaran, PT. Astra Honda Motor [AHM] sudah mempersiapkan beragam kegiatan untuk menemani konsumennya.
Program Layanan Satu Hati Ramadhan dimulai dengan program AHASS Peduli Aman Berkendara yang memberikan gratis Safety Check bagi konsumen yang ingin mengganti oli dan memeriksakan sepeda motor di jaringan bengkel resmi Honda (AHASS). Program ini berlangsung mulai 7 Juli hingga 31 Agustus 2014.
Bagi konsumen yang ingin membeli motor Honda, jaringan penjualan menyiapkan paket khusus Promo Uang Muka Ringan dan Cicilan Murah yang besarannya ditentukan oleh setiap main dealer. Tidak hanya itu, di beberapa dealer yang beroperasi hingga malam, AHM akan menemani masyarakat yang ingin berbuka puasa dengan menyiapkan menu takjil khusus.
AHM juga menggelar Safari Ramadhan Honda. Program bertema “100% for Indonesia†ini dilaksanakan di 80 lokasi yang tersebar di seluruh Indonesia pada periode 29 Juni – 26 Juli 2014. Kegiatan ini memberikan hiburan sekaligus beragam aktifitas bermanfaat bagi konsumen yang dirangkai dalam kegiatan “100% entertainment, 100% worship, dan 100% fuel injectionâ€.
Dalam aktifitas “100% entertainmentâ€, masyarakat menikmati sajian musik religi, kompetisi foto selfie, city convoy, free safety check, kid playground, beragam aktifitas CSR oleh komunitas lokal, dan hiburan dari penyanyi maupun band nasional maupun daerah antara lain Opick, Nidji, Gigi, D’Masiv, dan Setia Band.
Melalui aktifitas “100% worshipâ€, konsumen Honda bisa berpartisipasi dalam dzikir akbar, khitanan masal yang bekerjasama dengan Rumah Sunat, beragam donasi sosial, dan pembagian ta’jil menjelang waktu berbuka puasa.
Konsumen juga dimanjakan kegiatan “100% fuel injectionâ€. AHM menyajikan beragam aktifitas menarik mulai dari promo penjualan hingga riding experience sepeda motor Honda injeksi. Pengunjung juga bisa menservis sepeda motor secara gratis selama acara berlangsung sekaligus hadir booth Honda Technomotion (Technology Mobile Exhibition) dan booth Honda Genuine Parts.
Direktur Pemasaran AHM Margono Tanuwijaya mengatakan, “Layanan Satu Hati Ramadhan ini kami persembahkan untuk menyambut bulan suci bagi umat Islam dan mengantarkan mereka menyambut Lebaran Idul Fitri 1435 H. Kami berharap program ini dapat semakin menyatukan Honda dengan masyarakat.â€
Teks: Joppie | Foto: Jayadi
mantab nih ahm
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