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Woww, Honda Kuasai 62,3 Persen Pangsa Pasar

GILAMOTOR.com – Woow.. PT Astra Honda Motor (AHM) akhiri semester pertama 2014 dengan meraih 62,3% pangsa pasar dengan penjualan sebesar 2.625.128 unit. Itu artinya, penerimaan masyarakat yang positif terhadap berbagai tipe motor yang dipasarkan perusahaan di setiap segmen.

Berdasarkan data Asosiasi Industri Sepedamotor Indonesia (AISI), sepanjang semester I 2014, penjualan motor nasional tercatat sebanyak 4.216.473 unit atau tumbuh 7% dibandingkan periode yang sama tahun lalu yang hanya 3.939.825 unit. Pada periode ini, pertumbuhan penjualan pasar motor Honda melampaui pertumbuhan pasar nasional, yaitu sebesar 10,9%  dari 2.366.417 unit pada semester pertama 2013 menjadi 2.625.128 unit pada semester pertama tahun ini.

Tingginya pertumbuhan penjualan sepeda motor Honda pada semester I 2014 ditopang pertumbuhan di semua segmen baik sport, bebek, maupun skutik. Di segmen sport, penjualan motor sport Honda melonjak 30,3% setelah berhasil terjual 234.874 unit. Penjualan motor bebek Honda pun meningkat 9,7% dengan penjualan 513.465 unit. Sementara di segment skutik, AHM berhasil meningkatkan penjualannya 9,2% dengan total penjualan skutik Honda sebesar 2.625.128 unit.

Deputy General Manager Sales Division AHM Thomas Wijaya mengatakan pertumbuhan penjualan sepeda motor Honda berhasil dicapai berkat semakin besarnya kepercayaan masyarakat Indonesia terhadap produk-produk Honda. Secara konsisten AHM terus meluncurkan produk-produk berkualitas yang sesuai harapan konsumen, serta  didukung layanan purna jual terluas di Tanah Air.

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