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Pasar Melemah, Skutik Honda Berjaya

GILAMOTOR.com – Pangsa pasar sepeda motor Honda di pasar motor nasional terus menguat hingga 62,1% pada tujuh bulan pertama tahun ini kendati pasar sepeda motor nasional cenderung melemah. Pencapaian ini mencerminkan kepercayaan masyarakat yang tetap kuat dalam kondisi apapun yang tengah dihadapi.

Dari data Asosiasi Industri Sepedamotor Indonesia (AISI), penjualan sepeda motor Honda pada tujuh bulan pertama tahun ini tercatat 2.952.933 unit  atau menguasai  62,1% ‎pangsa pasar dari total penjualan sepeda motor nasional pada periode Januari-Juli 2014 yang tercatat mencapai 4.755.644 unit.‎ Perolehan pangsa pasar ini menguat signifikan jika dibandingkan dengan pangsa pasar Honda pada periode Januari-Juli tahun lalu yang hanya 59,9% dari total pasar motor nasional yang mencapai 4.643.844 unit.

Berdasarkan segmentasi, model skutik Honda berjaya memberikan kontribusi 71,8% terhadap total penjualan AHM dengan angka penjualan 2.120.481 unit atau naik 5,7% dibandingkan Januari-Juli 2013.

Honda BeAT FI tercatat sebagai penyumbang terbesar di segmen skutik dengan angka penjualan 1.161.883 unit, diikuti oleh Honda Vario Series sebanyak 783.323 unit, Honda Scoopy FI 158.964 unit, Honda Spacy FI 15.411 unit, dan Honda PCX 900 unit.

Model cub atau motor bebek menyumbang 19,4% terhadap total penjualan AHM pada tujuh bulan pertama tahun ini dengan angka penjualan 573.385 unit. Di segmen ini, Honda Supra X 125 FI Series berkontribusi sebanyak 270.450 unit diikuti Honda Revo FI Series 220.063 unit dan Honda Blade FI 82.872 unit.

Di segmen sepeda motor sport, AHM berhasil menjual 259.067 unit atau berkontribusi 8,8% dari total penjualan Honda pada periode Januari-Juli 2014. Honda CB150R StreetFire tercatat sebagai model motor sport terlaris dengan total penjualan 136.142 unit diikuti Honda Verza 150 89.085 unit, Honda MegaPro FI 30.696 unit, dan Honda CBR Series sebanyak 3.139 unit.

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