R15 Melejit, Yamaha Terus Pimpin Segmen Sport

GILAMOTOR.com – Popularitas Yamaha R15 makin menguat di pasar Indonesia. Itu ditandai dengan kenaikan penjualannya di bulan Juni, sekaligus mendukung penjualan segmen sport Yamaha.

Data AISI (Asosiasi Sepedamotor Indonesia) mencatat R15 terjual 6.426 unit di bulan Juni, atau naik 19,13 % dibandingkan bulan Mei. Angka menggembirakan ini sejalan dengan euforia konsumen yang terus memburu motor sport teranyar Yamaha itu. Seperti misalnya di Jakarta Fair dimana R15 tercatat sebagai motor Yamaha dengan penjualan tertinggi, 819 unit.

”Fenomena laris manisnya R15 terus menghiasi pasar motor Tanah Air, semua bicara tentang keunggulan motor ini sehingga dituntaskan dengan membelinya. Meskipun baru terhitung dua bulan hadir di sini sejak kemunculan perdananya lewat penjualan online, namun kami bisa mengatakan R15 sudah jadi favorit konsumen Indonesia. Terlebih lagi, kekuatan Yamaha di segmen sport semakin tak terbendung,” ujar Eko Prabowo, GM Marketing Communication & Community Development Yamaha Indonesia.

Segmen sport Indonesia di bulan Juni dan sepanjang 6 bulan pertama tahun ini dipimpin Yamaha. Di bulan Juni 49.516 unit dan Januari – Juni 271.658 unit.

Selain R15 yang tengah mencuat, V-Ixion tetap jadi Raja Motor Sport Indonesia dengan 40.249 unit terjual di Juni dan 236.327 unit di Januari – Juni. Kontribusinya untuk segmen sport Yamaha 81% untuk total penjualan sport di Juni dan 87% buat total Januari – Juni. 


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