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AHM Tingkatkan Produksi Scoopy

GILAMOTOR.com, Jakarta. – Tingginya permintaan skuter retro modern, Scoopy, membuat PT Astra Honda Motor (AHM) harus menaikkan kapasitas produksi Honda Scoopy menjadi 25 ribu unit.

Dikatakan Honda, besarnya peningkatan kapasitas produksi Honda Scoopy ini hampir 80 persen dibanding dengan kapasitas produksi bulan sebelumnya yang hanya 14 ribu unit.

Dari siaran pers yang dikeluarkan AHM (30/1), Senior General Manager Sales Division PT AHM, Sigit Kumala mengungkapkan, penambahan kapasitas produksi ini merupakan bagian dari komitmen AHM untuk terus meningkatkan layanan ke konsumen. Peningkatan ini diharapkan dapat menjawab permintaan pasar yang tinggi di segmen skutik retro modern yang mulai terbangun sejalan dengan langkah perusahaan merilis Scoopy pada Mei tahun lalu.

“Kami optimistis, kapasitas produksi yang ada saat ini dapat memenuhi peningkatan permintaan Honda Scoopy sehingga konsumen tidak perlu menunggu terlalu lama untuk dapat memiliki skutik retro modern ini,” ujarnya.

Ia mengatakan, sejak diluncurkan pada 20 Mei 2010, Honda Scoopy mendapat sambutan luar biasa dari konsumen Indonesia. Baru seminggu diperkenalkan ke publik melalui media, pesanan skutik retro modern ini sudah mencapai 3.000 unit. Bahkan beberapa bulan setelahnya, calon konsumen harus menunggu dalam kurun sekitar tiga bulan karena keterbatasan kapasitas produksi Honda Scoopy di pabrik AHM.

“Kami menangkap adanya tren baru di kalangan anak muda yang ingin tampil beda dan mengedepankan gaya hidup serta kebebasan berekspresi. Honda Scoopy hadir untuk menjawab kebutuhan konsumen tersebut dan tampil menjadi trendsetter di segmen skutik retro. Segmen baru yang belum pernah digarap ini ternyata dapat sambutan luar biasa dari masyarakat.”

Berdasarkan data penjualan selama 7 bulan di 2010, AHM mengaku mampu mencatatkan penjualan Honda Scoopy sebanyak 114.040 unit.

“Kami menargetkan penjualan Honda Scoopy tahun ini dapat meningkat sekitar 40 persen atau menjadi 275 ribu unit. Tentu kami akan melakukan berbagai aktivitas pendukung untuk mencapai target ini” ujar Sigit.

Pelopor skutik retro modern ini dipasarkan dengan harga Rp13,55 juta on the road DKI Jakarta dengan tiga pilihan warna, Classic white (tampil mewah bergaya klasik), Retro Pink (tampil ceria bergaya retro), dan Vintage Violet (tampil eksklusif bergaya vintage).

Penulis/Foto : Jay/AHM

45 COMMENTS

  1. Scoopy memang tiada duanya, satu-satunya Sepeda Motor yang bergaya clasic namun mengusung teknologi yang modern

  2. scoppy memang tak ada duanya,tapi sayang saya punya ada kendala sampai sekarang tgl.25-08-2011 stnk motor saya belum jadi juga.sebentar lagi masuk lebaran dan banyak yang libur mau sampai kapan stnk saya jadi.dari nota:sj0811-0913 dengan dealer cv.roda makmur abadi nota tgl.06-08-2011.dicantum di surat jalan stnk selesai 14hari kerja setelah motor diterima.jangan janji tinggal janji dong,dimana tanggung jawabnya.kalo giliran saya ada keterlambatan pembayaran dikejarnya kaya setan.tidak ada peri kemanusiannya.apakah saya harus menunggu stnk sepeda motor scoppy 1 bulan lamanya.kenapa saya yang harus mengertikan dealer.dimana tanggung jawab dealer?sekian terima kasih.

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