Suzuki : Change and Challenge

GilaMotor, JAKARTA.- PT Suzuki Indomobil Sales (SIS) selaku ATPM Suzuki di Indonesia, akan menghadirkan nuansa dan tag line baru di gelaran Jakarta Motorcycle Show 2010 (JMCS) pada 3 – 7 November mendatang.

Hal ini ditandai dengan konsep stand Suzuki di JMCS nanti yang lebih kearah futuristik dan nuansa Way of Life dengan tag line baru Change and Challenge.

Bersamaan dengan tag line barunya, Suzuki akan melakukan serangkaian langkah-langkah jitu guna menghadapi pertarungan bisnis otomotif roda dua Tanah Air.

Joko Utomo, Deputi GM Marketing PT SIS memaparkan, perubahan ini akan membawa Suzuki untuk lebih proaktif dan lebih responsif menjawab tantangan-tantangan kedepannya.

“Change and Challenge menjelaskan bahwa Suzuki akan melakukan segenap perubahan untuk menghadapi tantangan kedepannya dengan lebih proaktif dan lebih responsif. Selain itu, dari tag line ini juga terdapat rencana jangka panjang untuk akselerasi yang lebih cepat lagi agar tak tertinggal,” tutur Joko.

Perubahan menuju kearah lebih baik bersama Way of Life Change and Challenge, diharapkan akan membawa nama Suzuki kembali mencuat ke permukaan dibanding tahun-tahun sebelumnya.

Dalam gelaran JMCS 2010, Suzuki akan menghadirkan beberapa produk konsep yang akan mengisi standnya. Tak kurang dari empat varian motor konsep Suzuki akan hadir sebagai penanda langkah Suzuki menuju Way of Life Change and Challenge.

“Suzuki akan mendatangkan langsung dari Jepang motor streetfighter, sport, motor elektrik dan motor yang didesain khusus bagi konsumen usia tertentu,” terang Joko.

Ketika ditanya apakah StreetFighter yang akan hadir di JMCS nanti merupakan motor yang akan di pasarkan Suzuki di Indonesia, Joko mengatakan bahwa motor itu bukan streetfighter yang akan dijual di Indonesia.

Penulis/Foto : Jay


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