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FIF Luncurkan Nama dan Logo Baru

GILAMOTOR.com – Usai peringatan May Day, PT Federal International Finance (FIF) merayakan hari ulang tahunnya yang ke-24. Bersamaan hari jadi ke-14 itu, perusahaan yang fokus pada pembiayaan sepeda motor Honda serta barang elektronik dan perabot rumah tangga itu memperkenalkan nama dan logo barunya.

Megambil tempat di Hotel Pullman, Central Park, Jakarta Barat (2/5), FIF meluncurkan nama dan logo baru yang diadaptasi dari bentuk sidik jari. “Jaman dulu sidik jari digunakan sebagai tanda tangan yang artinya komitmen. Jadi dengan logo baru itu FIF menancapkan komitmennya memberikan yang terbaik terhadap seluruh karyawan, pelanggan dan mitra kerja FIF,” beber Presiden Direktur FIF sekaligus  CEO FIFGROUP, Suhartono.

Selain itu, bentuk sidik jari itu juga mengartikan bawah FIF fokus pada pelanggan; menempatkan pelanggan sebagai prioritas utama dalam bisnis FIFGROUP. Dan Kustomisasi; selalu berusaha untuk dapat menyesuaikan peroduk dan jasa sesuai dengan kebutuhan yang beragam dari setiap pelanggan.

Suhartono juga menjelaskan, nama dan logo baru itu merupakan wujud strategi transformasi PT FIF yang sudah dimulai sejak tahun 2010 lalu. Salah satu strategi transformasi bisnis tersebut adalah rebranding perubahan citra FIF baik dari luar maupun dalam untuk mendukung bisnis FIF yang terus berkembang.

Memantapkan proses transformasi yang dijalankan, FIFGROUP kini menjadi grup manajemen beberapa perusahan. Untuk pembiayaan sepeda motor kini bernama FIFASTRA dan untuk pembiayaan elektronik dan perabot rumah tangga menjadi FIFSPEKTRA.

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